Gen Z loves Chipotle, but they don’t know Chipotle. We needed to make them aware of who Chipotle really is—a company with high integrity.

From culturally relevant copy, to bold OOH, our campaign “Fresh Perspective” shows Gen Z that Chipotle is much more than a tasty burrito.

This campaign won Portland State’s 2025 Portfolio Workshop competition. We were briefed from our client on Friday, and had until Sunday to come up with a campaign.