Exilior Coffee needed a new name, identity, and brand guidelines to reflect its purpose-driven roots and bold vision. The brand had outgrown the farmer’s market but hadn’t yet claimed its place in specialty coffee.

Our team renamed the brand to Fire Lily to reflect its bold spirit and rare roots. Then we built a brand world around it—visual identity, brand book, and manifesto. Our work focuses on craft, culture, and connection. The result is a brand that honors its Kenyan origins while feeling right at home in Portland.

Awards: Cascadia Creative Awards 2025 | Silver

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