Problem: Many creatives see AI as a threat to the integrity of their craft. We needed to create hype for a creative industry event centered around their own enemy.

Insight: AI is a tool for amplifying human ingenuity.

Idea: We made Pulse Prompt PDX feel exciting to our audience by breaking the rules of tech events. We ditched the Silicon Valley pitch deck and threw a Portland rave instead. Our messaging was humorous and subversive, breaking down AI anxiety. The strategy was to position the technology as a chaotic-but-useful creative partner—not a threat. We wanted to invite creatives to play, question, and co-create with AI, all while reinforcing that you can’t beat human imagination.

My Role: Senior Strategist. (Student Work at PSU-Fall 2024)