Tillamook — Madisyn Lane

Problem: Tillamook is beloved out West—but on the East Coast, brand awareness is much lower and people are missing out on one of the best ice creams in the freezer.

Insight: Ice cream doesn’t need to be local to feel like home.

Idea: We brought Tillamook to Raleigh, NC with an experiential + immersive campaign rooted in grassroots absurdism.

My Role:Strategist & Media Planner. (Student Work at PSU-Summer 2024)

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