The Ask: OREO is relaunching its entire visual identity in early 2027. This moment deserves more than a press release — it needs a platform, a cultural why now, and a sense of relevance that cuts across markets.

As a brand strategy resident at The Martin Agency, I uncovered cultural trends that can give this moment cultural topspin and help it show up in the world as more than “just a new look.” The goal was to inspire integrated marketing and creative storytelling around the world.

While analyzing trends, I asked myself: How do we put OREO’s playful twist on these trends and keep the work centered on OREO’s craveability?